Client - Loblaws

Agency - Sapient Nitro

Ask - increase online flyer engagement and bring more people into the store

Insight - Consumers make frequent short trips and don't mind paying extra for quality

Campaign - We created digital print ads, that, when touched, offer a free one time Uber promo code that will take users directly to City Market. For the sake of a pre roll, select locations will be staged, and have a butler and driver show up immediately, while offers consumers champaign and PC black label products. The front of the store will feature a tablet showcasing weekly flyers and recipes based on those deals, as well as a mockup of the PC plus app, for those who do not yet have it. Shopping carts have now been integrated with SmartCart technology, allowing users to look up recipes, track grocery lists, search and mark other products and call for additional help. The digital flyer app has been redesigned to match the look of our now more upscale looking coupons

Team - Victoria Leone (CW), Janelle Pepin (ACCT), Ian Bone (AD)